Internet Marketing is Nuts!

Make Money Easily With Expired Domains

A large percentage of people who start their own business online end up quitting early primarily because they don't make tons of money overnight.

Of course there may be many other reasons why they stopped working on their online business, but getting frustrated and giving up is a common scenario. Because of this reason, many failed marketers don't bother to renew their domain names when they expire and this can be very profitable to other marketers who know how to take advantage. Buying and selling traffic with something like a traffic site generator can be profitable.

Often these expired domains may have top search engine rankings along with a nice flow of consistent traffic. Buying a site that has a high rank and that already gets traffic will make it so much easier for you to make money since you don't have to invest the time to start from scratch. When building your internet marketing empire you need to do so with a proper plan.

No matter what some of the more unethical 'gurus' online may try to tell you, it takes time to get your website to the point where it is getting enough traffic to be profitable.

By having a domain that is not brand new, the search engines will tend to look at an aged site with a little more trust since it has been around longer. In many cases, these sites will have backlinks created to them and will be invaluable in terms of cutting down on the work that you need to perform were you to do the same thing from scratch. Another great advantage is you might be able to pick up a gem, though it's rare, in a market that has become saturated and it's difficult to find a good domain name.

This expired domain may be just the thing but you will most likely be paying a premium for it. Often the premium domains will go up for auction to the highest bidder, so it's vitally important that if you get involved in this, you don't overpay just to win the auction. Also, be sure to spend a little bit of time and energy into researching the domain to make sure it actually is worth the asking price.

Some of the things you should check out are the number of back links to the site, what the page rank is and how long the site has been active. Some unscrupulous people will try to make a killing on a site that is no longer in it's heyday and not getting the traffic it once did. They will show you old stats that are no longer accurate as a way to trick you into paying more than the domain is actually worth. You can get more traffic information with the underground traffic blueprints site.

Once you've seen that a site is genuine, then buying expired domains with value can be a great way to make money quicker and easier than starting from scratch. Because the previous owner was the one to expend all the time, energy and money, you get to enjoy a lot less work.

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Relationship Between Syndicated Articles and Linked Pages

I recently wrote about the difficulty we face in attempting meet two objectives in content syndication.  Here's the issue boiled down to its core: Readers of our articles are still in the early part of the information gathering phase of the buying decision continuum.  Yet, because we want our links to optimize our money pages in our sites, the readers' clicks on our article links will take them to a web page that assumes that they are ready to buy a particular alternative.  I pointed out that this is compounded by the marketing commandment that any effective page should satisfy the major goal of our website visitor--at that time.

My purpose was to bring the inherent conflict to the attention of article marketers.  With this article, I'll try to bring some resolution to the dilemma.

There are actually at least two solutions to the dilemma.  The first option is to ignore the rule of website design for marketing purposes and have our landing pages attempt to offer two different objectives (both learning more and buying) for our readers who click through.  The other is to provide two kinds of links in our articles.  One of those link types will take the clicker to a landing page dedicated entirely to providing valuable information (and an opportunity to learn even more by signing up for our newsletter), while the other link category will direct the visitor to a product (or purchasing) page.  Of course we must make clear from the context of the link what the landing page will offer.

I recommend the second of those two options.  I'll explain why I believe that this approach is a workable solution, and then I'll describe, in general terms, the landing page of each of those article links.

Remember that our distributed article attracted the readers because those readers intended to gather useful information.  The only likely way we are going to attract those readers to our site is to offer them even more information than our article provides.  Of course, we always follow through with our promises or we shall immediately lose credibility.  In order to encourage our readers to actually click our link, we must give them truly interesting and valuable information the first time, while simultaneously leaving them with the impression that there is still more to learn.  Hence we link to a content page.

At the same time, within the syndicated article, we let our readers know that once they have gathered all the information they need to make a buying decision, they will find the product or service that will solve their problems right there on our site.  By including that information, we have an opportunity to link to one of our selling pages largely for the purpose of search engine optimization.

It is always easier to logically include both types of links within our articles if we syndicate directly to websites that are within our general niche category; in those cases we can make our links contextual within the article, itself.  On the other hand, when we publish on article directories, we must make the connection between our informational link and our selling link more quickly as it must fit within our resource box and not within the article.

On of first type of linked page, we will move our prospects along the decision continuum.  We have already made progress by getting the readers to click the link in our syndicated article.  They are no long "just readers," they have become serious prospects.  Consequently, we make our link to the actual buying page very prominent on this content page, but we focus primarily on getting them to take one more small step by asking for the contact information in exchange for the promise of even more valuable content. 

We establish ourselves as experts in our distributed content, so we are "selling" that expertise to our readers.  What we sell on our linked (landing) page is our integrety, by establish our credibility.  After they have signed onto our mailing list, we can actually begin selling our product by building our relationship with our new prospects and then more blatantly recommending our product or service.

Remember that the other type of link takes the clicker (or the search engine robot) to our page where we directly sell our product or service.  The primary purpose of that link is increasing our SEO, so we must be especially careful to research and have anchor text that is a long tail keyword with implicit commercial value.

We have different roles as marketers and writers.  Wearing the marketing hat, our foremost goal is to make that sale, but as writers we worry about the flow of our prose even above its financial reward.  First we sell the article readers on their need for more information and convince them that they can find that information by clicking our link.  Then, with the second link type, we need to convince the search engine spiders that we have provided link text that is a truthful name for the content that we have on our revenue producing page to which that link leads.  Thus our anchor text and the landing page content must be similar.

Shared or Dedicated Servers

If you are lucky enough to have Internet business with a high-tech website, you are in all probability deciding what kind of server you need for your online business. For those that do not know, the server, in reality hosts your website online, it supplies you space on the web and directs traffic to your site. Basically there are two sorts of servers you can use when settling on what sort of hosting you wish for your site. A common server is most fashionable with small online business and personal web sites whereas larger firms employ a dedicated server.

As luck would have it there are numerous benefits to using a common server, mainly because some of them are offered free of charge and some even provide guides that make it easy for you to make a web site with little computer know-how. Common servers extend a mixture of assorted services and even the 'paid for' shared servers are comparatively inexpensive with a mixture of assorted plans. Shared servers are the best option for small businesses or individual sites on the Internet although some, particularly the free ones, will want to put mandatory adverts on your web site. Of course, this is the method they use to pay for their web site even though most chargeable services allow you to position your own advertisements on your site, thereby increasing your revenue.

Shared servers, however, are not always the ideal way for large businesses because they have to share the hosting service with other web sites, the amount of information that can be transferred at any given time may cause problems when directing large amounts of visitors to your site. When you are fortunate enough to be getting hundreds to thousands of visitants a day, the bandwidth may not be able to keep up, potentially leaving some of your clients where they can't get onto your web site. In addition, there is a limited measure of storage space on most common servers so a dedicated server is the generally the best choice for a growing or large Internet online business. Not only does it free up the information that can be transferred so that clients are able to use your site, but also dramatically your storage space. This is especially important if your business has meeting places or a store where the built in databases have a tendency to use up a great deal of space.

Although a dedicated server costs considerably more to get started than a shared server, for increasing businesses, there really is no choice. If you want your Internet online business to expand, there is really no choice but to choose a dedicated server. Fortunately some dedicated servers can drop to as low as 100 dollars each month and although this can be more costly than a shared server, the extra amount in cost will soon make up for itself. As you will be hosting your personal web site, you will be able to integrate as numerous advertisement and affiliate links as you wish on your web site which can also bring you in extra income. You can even get affiliates on your sites that relate to your online business. There are many kinds of methods to earn an income online and most of them include advertising of some form and with your own dedicated server, you can position all the advertisements on that you wish to grow your income.

Article Marketing

Websites need visitors and probably the easiest (and cheapest) methods of achieving this are with article marketing. You can place these articles i.e. blogs, directories, social networking sites etc. which will help visitors who read your article find your website by using back links. Popular sites are the best because it should give your article a great deal of exposure, it shouldn't be too long before your site starts to receive traffic from this. Acceptance of content at sites like this is a little like a ‘thumbs up' to you as well and can be of great benefit, You will become a ‘trusted' person which means a great deal in the virtual world.

Article marketing carried out this way (i.e. more than once) will get people to look upon you as an author whose work they will seek out because the content is good.This method of article marketing needs to be done almost every day if you want your name to be associated as an expert so people look for your work. Convincing people of your knowledge in certain areas ensures they will always trust what you write. Incoming links to your site from people that trust your work will boost your ranking with the various search engines, The benefit of this is there will be an increase in people that find you through the search engines. The simple fact is that the more websites that provide an internal link to your own, the better your ranking will become, this is of course completely free advertising and can be done over and over again.

With article marketing, a number of links to other sites can be inserted into it and providing there aren't too many you will not be penalized. When other Internet users find your articles good, they tend to insert them into their own sites with all the back links to your site which just helps its ranking. The speed at which websites get visited and registered by search engines can be ‘hit and miss'. The process can be speeded up a little if the sites where the articles are submitted are popular and you continue to write and submit articles.

Article marketing helps to improving the ranking of a site but in addition to this it also helps increase the amount of content at the same time which again improves rank. The visitors you attract have no idea most of the time you are trying to sell them something. The majority of visitors are just searching for more information about something. This is the ideal time to highlight the benefits of the product or service to the visitor. Doing it this way ensures the visitor is not mislead and is happy to be shown what you are selling. The last thing you want after making the sale is to return the money so by doing carrying out this process you lessen your chance of it happening.

It is this type of article marketing ensures visitors are always coming to your site, This does require you to understand that all of this cannot be achieved with just one article. Remember, if you have an interesting site you will also receive links from other website owners who may also use your article as well, Having your articles on numerous sites just improves the exposure of your site. Article marketing is still by far the easiest way to drive traffic to your website and it doesn't cost a cent, Provided you keep adding unique, but relevant, content to your site, visitors will return.