The Longtail – How to SEO
A ‘How to SEO’ session must look at the longtail. There is another thing to keep in mind when talking about keywords that people are searching for. Let’s say person 1 types in Sony camera into the search engine. Person 2 types in Sony camera handycam xpf250 hybrid. What do we know about the difference between these two people? Person 1 is getting a variety of Sony cameras because they’re probably doing research. Person 2 is a buyer.
Think of someone heading down a sales funnel, towards the sale. Each step they go down they are getting more qualified as they go through. When you go for longer tail keywords, you’re further down the funnel because you’re getting someone more qualified because they know what they are looking for now. I’m no longer a browser, I’m now a buyer.
People commonly think that the name PageRank refers to the ranking of a web page. That makes sense, but the truth is it is named after Larry Page, who developed it at Stanford University.
This leads me to another point. When you are starting up a domain name, it’s a good idea to have your primary keyword in the domain name. For example, let’s take a soccer drill website. I probably went for soccer drill is because I think soccer drills, plural, is probably taken. The reason you have the keyword in there, is when people link to our soccer drill website, they link in a variety of different ways. People may link with just the keyword in the anchor text and they’ll link to other people who’ll link to our website with the URL.
When they’re linking to our website with the url. What are they doing? The keyword is there. It’s like they’re voting for our website and they’re also saying what our website is about by the keyword. There is speculation that, by having the keyword in the domain name, you will rank better than someone who doesn’t. It may or may not have a small increase but I think the reason the domain name with the keyword ranks better is not because the keyword is in there, but rather people are linking to the domain name and it has the keyword in it.
Reach and cross the base
Reaching the particular stage of on-page as well as the off-page relevance is extremely essential. If you can do this for a series of targeted keywords or key phrases, you will be remaining buoyant for a considerably long period. But it is necessary that with or without the support of professional press release service you reach the base level criteria for the page ranking on the search engines and then exceed it. Once you exceed the base level and go beyond indexing by search engine spiders would be almost automatic.
That’s why we&’re going to have a better chance if we go for the longer tail keywords. If you remember back to the way Google works, Google will rank your website based on a few things. First, what the web page says, so you want to do all the on page optimisation and second what other people say about your website. We might be able to rank for Sony camera handycam xpf250 hybrid because there may not be too many people linking to the Sony website with that keyword. But I think we could try and rank for that because we could build a page that optimized specifically for that keyword and then also via a link to that to say exactly what we want it to say. Keep a look out for more How To SEO articles in this series
Resource Author Francisco Rodriguez H.
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