Here is some info about this blog: I have setup this blog for everyone to use as a central resourse while trying to make your fortune on the Net (Isn't that why we are all here in the first place?). I will be opening up a membership site soon that will have more IM Material from all the most successful Internet Marketing people than you can shake a stick at! The site will also include a ton of website templates that you can use to build your VRE empire! (VRE means Virtual Real Estate). Welcome! ~SG

Find An Article Directory To Help Get Links


To get the most out of web marketing, you need to concentrate on both advertising AND natural search engine traffic. The first is easier to do, as there are tons of great marketing firms out there that can knock it out of the park with web advertising. However, an often overlooked area is natural search engine traffic. The reason is its harder to build up for each desired keyword and takes a lot of effort. Once this is done properly, your website will get built in traffic daily without spending a dime on it, and best of all this traffic source is long term and permanent. Using an article directory can be an important part of this endeavor and should be utilized for maximum impact.

 

Using an article directory allows users to post content related to their website, and include links in this content back to their site. The search engines love article directories and consider some of them an authority source. So ignoring this source of links is a mistake. While it might seem to be a pain to write so much content and submit it over time, in the long run it really pays off.

 

To get the maximum benefit from using an article directory, you need to be able to spin your content. What is spinning? Its really very simple. It simply uses a computer program to auto substitute words and sentences randomly in place of what is written. So you might write “The dog is brown”. If you wanted to spin this, you could also say “The dogs fur is brown in color” or “The dogs fur is black”. They all say basically the same thing, just in a slightly different way – all of them talk about the dogs fur color. Doing this with your articles can actually create huge amounts of “new” content from a single article you write. Of course you have to write out the alternative text that gets submitted, but then a computer program does the rest. This gives you the best exposure for your work and keeps you from getting penalized by the major search engines for too much duplicate content.

 

Changing the content around on a main article allows you to submit the content to multiple article directories and not worry about duplicate content.

Sure a few of the same article is fine, but you dont want 200 copies of the exact article submitted all over the web.

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Autoresponder Marketing


By using auto responders online, you can engage in inexpensive and effective marketing. Since the goal of online merchants is to boost the number of repeat visitors and sales to their website, the auto responder will allow them to do this. Strategies that are effective for many individuals are those that follow.

It is a good idea to ditch the idea of small daily or weekly eZines and go instead with an Adobe eZine monthly, in the .pdf format if possible, delivered through auto responder. Some people have difficulty deciding what to include in their book, but if they stick with a basic number of articles and remember to include other items, like quotes to inspire, tips from the industry, favorite websites, and pro advice, they will have a great e-book. If you feel that your e-book is getting a little dull, don’t be afraid to add a little bit of color with graphics, or even links to multimedia files. Many subscribers will pay a monthly fee, though most expect an annual discount of some sort. Selling ads can be profitable, especially if you do it for the auto responder that sends out announcements for your monthly eZine in addition to the informational series that you use to entice new readers.

Another tool of the trade is to include a link, or directory of articles on your website. Each page focuses on articles that are specific to the site’s industry, and should have a place for their own banner or ad at the top of the page. Many people employ the link exchange, which is a tool that gets other website owners to link to their site while being listed in the directory. If you chose instead to permit others to submit articles to your directory, be sure to add a resource box so they can include their URL. The best possible result will be a new flow of visitors to the website. Find more information by Googling ‘link exchange software’ or ‘article directory software’.

If you have the time and the patience, another marketing activity you can employ is offering courses in their subject matter. These courses can be broken down into chunks small enough to fit into email sent through auto responder, and in those emails webmasters include a link back to the web page to try to entice more sales. The marketing goal is to get people to fill out a form for email subscription services offered through the auto responder. If people sign up, they can be given more information about the products through the courses.

The use of eZines, eBooks, directories and step-by-step courses have proved to be effective marketing tools for a website. Your business might not even be an online business, but that shouldn’t prevent you from using these online marketing tips.

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