Content is important, but links are even more so!
I am sure that by now you have heard the old phrase content is king. There has been a lot of questionable material being offered to people and I am offering you a way to avoid the whole mess.
I realize this report isn’t exactly what you’ve heard regarding blog marketing before, however it is factual. I will not tell you the names of sites. I have to protect them as they are not mine. I will explain to you that content is NOT King but ONE WAY LINKS ARE KING.
I have taken it up. A new challenge. My client’s pages could not go to the first page of Google. I went to work to get it done.
As with any new client I take a look at what they’re already doing and I was appalled they even were able to get the rankings they currently had. All the pages were nasty, poorly written content that looked to have been written by someone who does not speak English, or by someone who English no speak. Some of it even looked like it had been spun from a content spinner and not well-written human variations of each sentence but a cheap piece of crap article spinning software.
To highlight just how bad the previous SEO guy had done, he put these crappy pages up in some very competitive keyword markets somehow expecting them to rank highly. It was clear to me with only a moments glance there was no hope of that ever happening.
Sadly, a middle schooler could duplicate his work very easily using a free article spinner from download.com and a few minutes of his or her time.
The internal site structure was mixed up, the internal links had errors like ‘home’ as anchor text, the sitemap was missing, and you don’t even want to know what was coming in from other sites.
What is the result then? If content was king, these pages cannot be on the first page of ANY search engine. Why speak of Google? After doing my research, what were the results?
All of the sites had mucho one way links to their domain even if they were trashy links from low quality and low authority websites. Next I took a look at their poorly ranking pages to see if there were problems immediately apparent and sure enough there were because these pages had no or very few incoming links.
In a fortnight I became a hero.You know How? I copied the links from other pages. Now my client is able to be on the first page of Google for the sites he hired me for.
My main goal was to raise their rankings faxed because most of these were crap domains. But once I had good rankings I then went back in and started building links from high quality domains.
You can probably guess I got a full-time Search engine optimization company blog marketing gig. These guys weren’t business idiots they just didn’t know what they were doing from a search engine optimization standpoint. So go out and get lots of high quality links even if you content isn’t that great.
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November 4th, 2009













